What We Believe

We have learned more about how the human brain works in the past two decades than in all of previous human history. As a result, we believe there is unprecedented opportunity to apply the transformative possibilities of this new knowledge to radically enhance human potential … creating a bridge between the world of the neuroscientist and the world of nurturing and parenting, learning and communicating, leadership and management, creativity and design, cognitive and physical human performance.

Research in the neurosciences grows exponentially. New discoveries enlighten and challenge our beliefs … inspiring us to implement the lessons learned in applications to advance human capacity. Some of the most important discoveries lead us to believe:

• The brain evolves as a continuous process of adaptation to ensure human survival in an increasingly complex world by building upon existing capacities
• The brain has vast transformative potential throughout the human lifespan
• How we learn and remember is a function of a uniformly complex neurobiological system, consisting of identifiable neural substrates that can be individually and collectively enhanced with appropriate interventions
• Almost all brain activity takes place in the unconscious where orderly and uniform drivers determine behavior
• Intelligence is a neurobiological capacity determined by increasingly sophisticated integration of specific functional neocortical brain areas that can also be individually and collectively enhanced with appropriate interventions
• Creativity is the highest and most sophisticated form of human thinking
• Creativity always precedes innovation

The core principle of Neurozone is that everything we do is built on the most current peer reviewed published neuroscience.